THe challenges
Redesigning UniMelb’s Search for Better Usability
The previous search layout buried key details within long paragraphs and had limited filtering options, making navigation difficult. I redesigned the layout to make results more scannable, introducing color-coded labels, duration highlights, and clickable campus locations. Working within the UniMelb Design System and the constraints of Squiz Funnelback, I focused on improving usability and brand alignment. Conducting first-click tests with students validated that these changes made the search experience more intuitive and user-friendly, while accommodating the diverse needs of prospective and current students, alumni, and external stakeholders.
User testing
First click testing with 60 students
We tested the new features with 60 students, using heatmaps to identify frequently clicked areas and validate that our design improved usability. Problematic areas were refined based on feedback, ensuring a smoother experience across desktop and mobile.
Reducing clicks
Enhanced Autocomplete for Quicker Search Results
I enhanced the autocomplete dropdown to not only display suggested keywords but also direct results like related courses and people. This reduced the number of steps needed to find information, allowing users to click straight through to their desired page from the search bar.
colour key
Making Search Results Easier to Scan
Previously, search results were displayed as plain text, making it difficult for users to find what they needed. I introduced colour-coded course tags aligned with the course handbook, making it easier to identify course types at a glance. Additional enhancements like icons and clickable campus locations provided clear, scannable details, helping prospective students navigate course options and campus information more efficiently.
Directing users
Guiding Enquiries with Promoted Results
To address a recurring issue where students searched for individual staff emails instead of using proper enquiry channels, I implemented promoted custom results. For keywords like 'contact,' users are now directed to the appropriate contact methods, ensuring enquiries reach the right department. This feature also allows marketing to highlight specific content for other keywords, making it a versatile tool for promoting important information.
Final thoughts
Refining the Search Experience and Beyond
The redesign successfully streamlined the search experience, making it faster and easier for students to find relevant information. This was a great project to work on within a larger organisation and established structure.
Search was one of a few projects I worked on for the University of Melbourne including their new Digital ID rollout and microsite for Open Day.
